Master all 105 skills and tested techniques in establishing successful customer relationship to boost your customer loyalty and retention.
In the current market environment, competition has increased significantly. Losing client to other competitors is the norm.
With current technology, most companies and organizations have their own tracking customer data base. Though it’s good to have large customer base, ensuring these customers stay with you is completely another story.
Where dealing with clients are concerned, everyone wants to retain their client economically. This is vital for business survival.
Happy and satisfied customers come back for more products and services.
They have tendencies of bringing friends and families who are good quality referrals. So learn to be an incredible salesperson and never lose a customer again.
Maryanah Kayat with pen name: Mary K. Solomon
The author behind this book titled, Losing Customers? Never Again!
She is a Chartered Financial Consultant (ChFC), Certified Financial Planner (CFP),
Certified Life Coach, Registered Financial Planner (RFP), Real Estate Negotiator,
Consultant, Adviser, Coach, Motivator, Trainer, and Writer.
She has worked in Maybank, Malaysia for 38 years.
Her last post was as a Regional Wealth Consultant, in charge of Southern Region of Peninsular Malaysia consist of Malacca and Johor states.
With more than 38 years of experience in Banking industry specially in Sales and Marketing, she has shared in this book the tested and proven skills and techniques of her experience in managing customers and salespeople in the Region.
She has written this book to showcase different strategies that can prove to be helpful for managers, salespeople, property agents, insurance agents, investment agents, etc.
This book is a guide for those who desire to learn skills, polish them, and retain customers for as long as they like.
It is also suitable for those who want to avoid mistakes when dealing with clients.
【Table of Content】
Chapter 1: Introduction: Customer Versus Client.
Chapter 2: Change Mindset, and be prepared.
Chapter 3: Developing Talent and Convert into Skills.
Chapter 4: Brain – Use it or Lose it.
Chapter 5: Art of Listening
Chapter 6: Mistakes Done by Salesperson
Chapter 7: Annoying things to say to client. Avoid these.
Chapter 8: Strength and Weaknesses
Chapter 9: Selling – What is meant by ‘selling’
Chapter 10: Rules of engagement during presentations
Chapter 11: Communication – Why communication is important
Chapter 12: Handling objections