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《品牌设计法则》从logo设计到塑造非凡品牌形象 | 平面设计 | 广告营销

《品牌设计法则》是一本解析品牌设计的书。

第一篇,品牌设计的核心理念,从品牌理念到品牌符号,再到品牌标志,一步一步地引导读者了解品牌设计。

第二篇,品牌标志的三大基石,分别讲解了品牌符号中图形、文字、色彩的基础知识和设计方法。第三篇,品牌设计流程,包含品牌设计从项目前期到完成应该做的沟通、调研、设计和品牌资产管理等工作。

《品牌设计法则》适合标志设计师、 VI 设计师、品牌设计相关专业学生和平面设计爱好者阅读。

 

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Buyer Must Read - Chinese

Weight 0.8 kg
Dimensions 17 × 1.8 × 23 cm
Author

Date Published

01/01/2019

Format

Paperback

ISBN/Ean

9787115499172

Language

Pages

322

Publisher

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