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《定位》（经典重译版）争夺用户心智的战争 | 有史以来对美国营销影响最大的观念
2001年，美国营销学回评选“定位”为“有史以来对美国营销影响优选的观念”。
2009年，美国《广告时代》杂志评选《定位》为“目前百本很好商业经典”名。
如果只看一本营销书籍，优选《定位》。
RM46.60
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| Weight | 0.6 kg |
|---|---|
| Dimensions | 16.5 × 1.2 × 22.8 cm |
| Author | |
| Date Published | 01/10/2017 |
| Format | Paperback |
| ISBN/Ean | 9787111577973 |
| Language | |
| Pages | 312 |
| Publisher |
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《定位》（经典重译版）争夺用户心智的战争 | 有史以来对美国营销影响最大的观念
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