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\u300a\u5965\u683c\u5a01\u8c08\u5e7f\u544a\u300b<\/strong><\/p>\n

\u6768\u540d\u7693\uff08Miles Young\uff09<\/strong><\/p>\n

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\u5927\u536b\u00b7\u5965\u683c\u5a01\uff08David Ogilvy 1911-1999\uff09<\/strong><\/p>\n

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\n12\u3001\u521b\u610f\u7684\u4f5c\u7528\u4ec5\u4ec5\u662f\u6709\u8da3\u548c\u6545\u4e8b\u6027\uff0c\u5f15\u53d1\u4e8c\u6b21\u4f20\u64ad\u3002
\n13\u3001\u5e7f\u544a\u7684\u54c1\u4f4d\uff1a\u4e0d\u80fd\u4ee5\u53d6\u60a6\u4e00\u90e8\u5206\u4eba\uff0c\u4f46\u4f24\u5bb3\u67d0\u4e00\u90e8\u5206\u4eba\u4e3a\u524d\u63d0\u3002
\n\u603b\u7ed3\uff1a\u597d\u597d\u5b8c\u6210\u529f\u8bfe\u548c\u79ef\u7d2f\uff08\u6848\u4f8b\u3001\u65b9\u6cd5\u3001\u4ea7\u54c1\uff09\uff0c\u907f\u514d\u56e2\u961f\u5de5\u4f5c\uff08\u5e7f\u544a\u4e3b\u6b21\u5206\u660e\uff09\uff0c\u4ece\u7814\u7a76\u4e2d\u83b7\u5f97\u7ecf\u9a8c\uff08\u524d\u4eba\u4e3a\u4f55\u6210\u529f\uff09\uff0c\u89c2\u5bdf\u76f4\u9500\u4eba\u5458\u7684\u505a\u6cd5\uff08\u7b80\u5355\u76f4\u63a5\uff09\uff0c\u907f\u514d\u4e0d\u76f8\u5173\u7684\u6027\u9898\u6750\uff08\u7528\u6237\u5bf9\u6027\u611f\u5174\u8da3\uff0c\u53ef\u672a\u5fc5\u8bb0\u4f4f\u4f60\u7684\u4ea7\u54c1\uff09\u3002<\/p>\n

 <\/p>\n

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\u7ecf\u8425\u5e7f\u544a\u516c\u53f8\u548c\u7ecf\u8425\u5176\u4ed6\u4ece\u4e8b\u521b\u9020\u6027\u4e1a\u52a1\u7684\u673a\u6784\u5982\u5b9e\u9a8c\u5ba4\u3001\u6742\u5fd7\u793e\u3001\u5efa\u7b51\u5e08\u4e8b\u52a1\u6240\u3001\u9910\u9986\u90fd\u4e00\u6837\u3002<\/p>\n

30\u5e74\u524d\uff0c\u6211\u5728\u5df4\u9ece\u7f8e\u742a\u996d\u5e97(HotelMajestic)\u5f53\u53a8\u5e08\u3002\u201c\u4ead\u9601\u201d(Pavillon)<\/p>\n

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\u5148\u4ece\u8fd9\u91cc\u8bf4\u8d77\u3002\u6211\u4eec\u90fd\u6e05\u695a\uff0c\u4ed6\u5728\u6211\u4eec\u8fd9\u4e00\u4f19\u4eba\u91cc\u662f\u6700\u68d2\u7684\u53a8\u5e08\u3002\u4f5c\u4e3a\u9886\u5bfc\uff0c\u4ed6\u4e0d\u5f97\u4e0d\u628a\u4ed6\u7684\u5927\u90e8\u5206\u65f6\u95f4\u7528\u6765\u5b89\u6392\u83dc\u8c31\u3001\u68c0\u67e5\u5355\u636e\u3001\u8ba2\u8d2d\u6750\u6599\uff0c\u53ef\u662f\u6bcf\u4e2a\u661f\u671f\u4ed6\u603b\u6709\u4e00\u6b21\u8981\u4ece\u53a8\u623f\u4e2d\u592e\u4ed6\u90a3\u6709\u73bb\u7483\u5899\u7684\u529e\u516c\u5ba4\u91cc\u8d70\u51fa\u6765\uff0c\u8ba4\u771f\u5730\u505a\u70b9\u83dc\u3002\u6211\u4eec\u5927\u4f19\u603b\u662f\u56f4\u4e0a\u53bb\u770b\uff0c\u4ed6\u7684\u9ad8\u8d85\u624b\u827a\u771f\u628a\u6211\u4eec\u90fd\u9547\u4f4f\u4e86\u3002\u8ddf\u4e00\u4f4d\u6280\u827a\u9ad8\u8d85\u7684\u5927\u5e08\u5728\u4e00\u8d77\u5e72\u6d3b\uff0c\u662f\u5f88\u80fd\u53d7\u5230\u9f13\u821e\u7684\u3002<\/p>\n

(\u6548\u4eff\u76ae\u5854\u5e08\u5085\u7684\u699c\u6837\uff0c\u6211\u5076\u5c14\u4e5f\u4eb2\u81ea\u52a8\u624b\u64b0\u5199\u5e7f\u544a\uff0c\u4ee5\u63d0\u9192\u6211\u7684\u64b0\u7a3f\u961f\u4f0d\uff0c\u6211\u7684\u624b\u5199\u51fa\u6765\u7684\u4e1c\u897f\u8fd8\u662f\u7ba1\u7528\u7684\u3002)<\/p>\n

\u76ae\u5854\u5148\u751f\u4e25\u5389\u65e0\u6bd4\uff0c\u6211\u4eec\u5bf9\u4ed6\u6015\u5f97\u8981\u6b7b\u3002\u8fd9\u4f4d\u5927\u4eba\u7269\uff0c\u5750\u5728\u4ed6\u7684\u73bb\u7483\u7b3c\u5b50\u91cc\uff0c\u8c61\u5f81\u7740\u6700\u9ad8\u7684\u6743\u5a01\u3002\u6211\u6bcf\u51fa\u70b9\u5dee\u9519\uff0c\u90fd\u8981\u62ac\u5934\u671b\u671b\u4ed6\uff0c\u770b\u4ed6\u90a3\u9510\u5229\u7684\u9e70\u773c\u662f\u5426\u770b\u5230\u4e86\u3002<\/p>\n

\u53a8\u5e08\u5c31\u50cf\u5e7f\u544a\u64b0\u7a3f\u4eba\u4e00\u6837\uff0c\u5728\u5de8\u5927\u7684\u538b\u529b\u4e0b\u5de5\u4f5c\uff0c\u4f1a\u5f88\u6025\u8e81\uff0c\u5e38\u5e38\u548c\u4eba\u4e89\u5435\u3002\u6211\u60f3\uff0c\u8981\u662f\u6211\u4eec\u7684\u9886\u73ed\u662f\u4e2a\u8001\u597d\u4eba\uff0c\u6050\u6015\u6211\u4eec\u4e4b\u95f4\u7684\u4e89\u6267\u65e9\u5c31\u6f14\u53d8\u6210\u5927\u6218\u4e86\u3002\u6211\u4eec\u7684\u6c64\u7fb9\u5e08\u5085\u5e03\u5409\u5c3c\u7fc1\u5148\u751f\u5bf9\u6211\u8bf4\uff0c\u53a8\u5e08\u4e00\u523040\u5c81\uff0c\u4e0d\u6b7b\u4e5f\u5feb\u75af\u4e86\u3002\u4e00\u5929\u665a\u4e0a\uff0c\u6211\u4eec\u7684\u914d\u6c64\u5e08\u5085\u628a47\u4e2a\u751f\u9e21\u86cb\u4e00\u80a1\u8111\u5730\u4ece\u53a8\u623f\u4e00\u8fb9\u671d\u6211\u5934\u4e0a\u6254\u4e86\u8fc7\u6765\uff0c9\u4e2a\u6253\u4e2d\u4e86\u6211\u7684\u5934\u3002\u56e0\u4e3a\u6211\u60f3\u5728\u4ed6\u7684\u6c64\u9505\u91cc\u635e\u9aa8\u5934\u7ed9\u4e00\u4f4d\u5f88\u6709\u8eab\u4efd\u7684\u5ba2\u4eba\u7684\u5c0f\u5377\u6bdb\u72d7\uff0c\u60f9\u4ed6\u5927\u53d1\u96f7\u9706\u3002\u8fd9\u53eb\u6211\u61c2\u5f97\u4e86\u5e03\u5409\u5c3c\u7fc1\u5148\u751f\u7684\u8bdd\u662f\u4ec0\u4e48\u610f\u601d\u4e86\u3002<\/p>\n

……<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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